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Now, in order to trigger a relevant Google ad for my example keyphrase, domain
registration, I must make sure I have the keyphrase domain registration in my page
title, in the meta tags, in the description tag, and within the text of my paragraphs
several times, making sure I bold it at least once. I should also have an H1 and H2
heading tag on the page with domain registration as well. I would also make sure I
have a link somewhere on the site, linking back to my homepage, with an anchor text
of “domain registration”. If you don’t know what H1 or anchor text means, see Chapter
3.
NOTE - If you don’t know enough about a subject to write a few paragraphs about it,
like me, but you still want to target the subject because the keywords are high paying,
you can always put articles on your site written by other people. There are a few sites
that provide thousands of free articles on just about any subject, and you are free to use
them on your site. You can find these articles at Article City, GoArticles and Ezine
Articles.
Not only can you buy ads from the smaller PPC search engines that I mentioned
previously, but you can even buy ads on Google and Overture as well, and STILL
make money with Adsense. Just be careful. Keywords tend to cost a lot more on these
two large search engines. Make sure you set a low daily spend maximum before
testing.
The way to use my strategy on the biggies like Google and Overture is to find the good
paying keywords, and bid only 5 or 10 cents for them on Google & Overture. Also bid
on variations of the word, perhaps with an adjective in front of it like “best” or
“cheapest”, etc. Then send all click-throughs to your page that is already optimized for
these words, as mentioned earlier. You may not receive many impressions because
your bid is so low, but when you do and people click-through to your site, you will
likely be showing ads for those advertisers who bid $1-$100 for the top spots, and you
will make out great with a 20%-50% click-through rate if you followed my
instructions. Remember, impressions and click-throughs may be low, but you can do
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this for thousands of keywords. If you make a few bucks a day off of each one, times
1,000 keywords, you will be very wealthy. You should continually test raising your
max bid a penny at a time, until you find the “peak” profit rate.
NOTE - If the max bid for a high paying keyword is $70 for example, and you are
expecting to earn $35 per click EVERY TIME because Google typically pays it’s
AdSense publishers an average of 50%, you may encounter a few problems. These
high payouts change on a daily, even hourly basis, because advertisers are coming and
going, their campaigns are being adjusted, etc. Google also uses “smart pricing” to
save their advertisers from having to pay large amounts of money for appearing on
new sites, or sites that aren’t extremely relevant. For example, if you promote the term
“bad credit loans”, and your site is basically an article about loans, you may not be
paid as much per click as a site that actually belongs to a real bank. But not to worry.
What you need to do is NOT put all of your eggs in one basket. Don’t just write an
article about debt consolidation and expect to earn $35 per click on your AdSense ads.
You will need to test many different keywords and see which are the most profitable
for you. Me, I don’t even bother with key- words that have max bids of $20, $30, or
more. I stick with keywords with a max bid of just a few dollars. Then I pay $.05 or
$.10 for them on Google or Overture. The people click through and go to my site
where around 20% of them click on my ads. So if I pay $1 for 20 visitors, and 20% of
those visitors click on the ads on my site, that’s 4 clicks I get paid for. And I make
around $.50-$1.00 for each of those, so I’ve doubled or tripled my money. I believe
that bidding on these lower max-bid keywords allows me to fly under the radar,
allowing me to get paid favorable percentages. And there are literally thousands of
keywords you can do this with. Test, test and re-test. That’s the name of the game.
Incrementally increase and decrease your bids on many different keywords and see
which work best for you.
It’s also important to create a “channel” in your AdSense account for each of your
domains. You can also create sub-channels for different pages within each URL. This
will enable you to track exactly which pages are earning you the most money.
NEW TRICK - Think of an industry where companies would bid HIGH such as
insurance, credit cards, etc. Now create ads on Google Adwords for sub phrases of
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these terms such as “California Insurance”. Now bid high enough to get your ad
around 7th or 8th place on the front page of the Google search results for this term.
Now create a simple text page about California Insurance for example, using the
website creation tools described at the end of this chapter. Guess what happens when
you add Adsense code to that page. Your page will show the highest paying Advertiser
ads for the main expensive keyword “Insurance”, because your page has the word
insurance on it so many times. You just paid for a sub-phrase cheaply, and sold a click
to an advertiser who was paying top dollar for the main keyword/phrase. Nice work.
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