Advanced Google Packs -Part2

You are now about to learn the 5 aspects of every successful website.
1. Create Hope
Thousands of people search every day for “hope”. That’s right, people buy moneymaking
ebooks, diet ebooks, how-to-gamble ebooks, and many more based purely on
hope. 99% of these people will not put these ebooks into action whatsoever. But they
have it in their head that if they buy a certain ebook, they will learn a secret that will
change their life. And once they finish the book (if they even read it), they don’t put it
into action because they ultimately find out it takes too much work. Then a month
later, they’re searching on the internet for the same thing - a magic formula for success
in a particular facet of life such as money, looks, health, etc. And they gobble up these
ebooks like there is no tomorrow... at least the ones that have good ad copy. And the
sellers of most of these ebooks rarely reveal anything you don’t already know. And
they know it. But they offer their money back guarantees because they know that more
than 75% of people will put the ebook on the back burner and forget to request a
refund.
So, invoking HOPE is the first of 5 aspects And you can give people hope in many
ways, with many different products, but I find it most effective with informational
products, because somehow you can get away with practically promising the world,
and then under-delivering. You are basically telling people what they want to hear.
However, hope can also apply to physical products, such as a credit card for example.
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“Get your xyz credit card today and re-build your credit quicker”. Or how about
“Order the Pentium 4 xyz computer today and do things on a computer you’ve never
dreamed of.” Of course, those sentences aren’t really convincing enough to make you
get the credit card or computer, but hope itself doesn’t sell things. There are 3 more
things to add to the puzzle.
2. Cause a Sense of Urgency
The second aspect of a killer site that sells is giving people a sense of URGENCY. I’m
sure you’ve seen products for sale that say something like “order by midnight tonight
and you will receive a $20 discount”. But I guarantee if you go back to that page the
next day, it says the same thing. Buyers may even consider that, but do they really
want to risk the $20 discount not being there the next day? Chances are, if it’s an
impulse buy, they won’t want to risk waiting and possibly missing out on the deal.
My advice is, instead of doing a “by midnight” html script that is easily spotted as a
fake by most net savvy people, try making a real deadline of say the last day of the
month or 2 weeks from now, and hardcode it into the site. After it passes, you can
always make a new deadline. Another trick is to say only the next 100 members are
being accepted, or something to that effect, and then have an image of 100 crossed out,
and a number such as 82 next to it.