Other Options
Another strong suggestion to get quality incoming links and PR is to run press releases
about your site once per month. You can do so on sites like www.prweb.com for $40-
$80. Even if you don’t have anything newsworthy to say, the important thing is that
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search engines will pick up the press releases and they will generate good PR incoming
links for your website. Just create a simple press release on how wonderful your
website is. Spending $80 guarantees your release will be picked up by Google News
and Yahoo News.
A few more incoming link strategies:
1. On forums that allow you to post with a signature with a URL, such as Warrior
Forum, you should always have a keyword rich link to your website in your
signature. Search engines spider these pages daily and any quality link back to
your site is good.
2. Copy and paste a few paragraphs from your website in order to create articles
on Article City, GoArticles.com and EzineArticles.com. Be sure to link back to
your site in the articles. Once these articles get indexed you’ve got instant high
quality backlinks to your site.
3. Create a blog at Blogger.com. Regularly make posts to it using text from your
website, and include a link back to your site. Once you post your entries, go to
Pingomatic.com and ping it so that it will hopefully get picked up somewhere,
giving you backlinks to your blog, which will help because your blog links to
your website.
B. Page Content
Of course, incoming links aren’t the only thing that is important to SEO. Proper use of
page title, H1-H3 tags, meta tags, description, keyword density, and content are all key
to your success as well. I recommend only using one H1 tag per page, and including
your main keyword or phrase in it. I also like to use a style sheet to manipulate the size
and color of an H1 tag, so it fits in better with the site theme. H1 is the main heading
for a page’s text. H2 is for sub-categories, and H3 is even smaller. I don’t even bother
with H4-H6. If you aren’t familiar with style sheets (see sample on the next page).
<STYLE type=’text/css’>
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H1
{
FONT-SIZE: 13pt;
COLOR: Black;
FONT-FAMILY: Verdana;
TEXT-DECORATION: underline
}
</STYLE>
The above code would be placed within the <head> section of your web page. Don’t
repeat your keyword in the H1 tag, and don’t make it longer than a simple sentence. In
the “keyword” Meta tag section of your page, you should put your page’s main
keywords/phrases separated by a comma. Don’t go crazy here. Just list the top ones.
For the “description” meta tag, just make a simple sentence or two that summarizes the
page, including your main keyword/phrase. Like this:
<META NAME=”Description” CONTENT=”Bad breath is something that lesser
webmasters usually deal with. If you are a lesser webmaster with bad breath, you’ve
come to the right place.”> <META NAME=”Keywords” CONTENT=”bad breath,
halitosis, halitosis breath, get rid of bad breath, bad breath help”>
It’s important that you keep your content updated and make a few changes every
couple of weeks. That way Google knows to come back to your site every few weeks
to spider your site again. You are basically training Google’s robots to think your site
is important because you change and update your content often. If you don’t know
enough about a subject to write a few new paragraphs about it every couple of weeks,
or if you are too lazy like me, but you still want to target the subject because the
keywords are high paying, you can always put articles on your site written by other
people. There are a few sites that provide thousands of free articles on just about any
subject, and you are free to use them on your site. You can find these articles at Article
City, GoArticles and Ezine Articles.
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