D. Getting Paid Per Lead
Not only can you generate sales as an affiliate, you can also generate leads. One way to
generate leads, such as mortgage leads, debt consolidation leads, sales leads, etc. is to
create a website that gives away free, useful information, and tell visitors that in order
to access your free information, all they need to do is fill out a no obligation form for
refinancing info, debt consolidation, buying a car, etc. This is called a forced lead, or
incentivized lead. Most companies don’t want to pay for incentivized leads, but if you
are giving away free information that is somehow related, you can negotiate with them
and get approval to do so.
For example, say you have a website that gives away free info on how to repair your
credit on your own without hiring a service. Many sites charge money for information
like this. You could give this information away freely, but require visitors to first fill
out a short debt consolidation questionnaire. You are happy because you get paid $10
or so for the lead, the customer is happy because they got free credit repair info, and
the debt consolidation company is happy because they can call your lead and try to get
them to sign up for their debt consolidation program, which the person most likely
needs because they are seeking info on credit repair. It’s a win-win-win situation. And
that is how you approach the company that you want to generate leads for. There are
many companies that pay-per-lead on networks like Commission Junction
(www.cj.com) and the others I named in section A of this chapter.
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