Advanced Google Packs -Part10

Chapter 3: Search Engine Optimization Strategies (SEO)
So you don’t want to pay for PPC (pay-per-click) ads, and instead you want to be listed
free in the top 10 Google results for your top keywords?
A. Incoming Links
What I learned from my success is that buying incoming links is a must. It’s very
difficult and time consuming to create content that many high PR sites would just link
to freely, so I always buy links. (PR is the page rank from 1 to 10 that Google assigns
to web pages through their toolbar that you can download here). For
Creditprovide.com I had high PR sites linking to me, and one of the keys was that
many of them had incoming links to them from government pages and authority pages.
Some of the sites I paid for links from were MakeaChildSmile.org, FoxNews.com, etc.
I believe links from government pages and authority pages make a HUGE impact in
your rankings. If you can get some to directly link to you, great. If not, find a site that
has government or authority links going to it, and get them to link to you. They should
be PR4 or higher. Don’t bother with any less. What you can do is locate non-profit
charity sites (501c websites), and negotiate with them for a link. Make a donation to
their charity or whatever it takes. Charity sites are commonly linked to by government
sites. You can check to see where other sites get their incoming links from by going to
Google and typing into the search area, “link:www.nameofwebsite.com”.
It’s also important to get incoming links from high PR sites that are in industries
related to yours. If you have a site about finance, it wouldn’t be good if you only had
incoming links from porn sites. Get it?
As far as anchor text, you used to be able to get away with using the same anchor text
for each incoming link to your site. But now it’s important to switch it up. Anchor text
is the actual text in the link to your website, such as <a
href=www.yoursite.com>anchor text here</a>. It’s easy for Google’s robots to spot a
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site that is buying links if all of your incoming links use the same text. If your main
keyphrase is “bad breath”, you would want to have links pointing to you with varying
anchor text like “bad breath odor, halitosis and bad breath, etc.” This is especially
important if you are buying links from a site with several hundred or thousand pages.
Google used to count having many high PR links from the same domain as important,
but now it appears to be much less important. But if a site does link to you from
multiple pages on their site, make sure the anchor text is varied.
NOTE - If a page linking to you has more than 10-15 outgoing links, you won’t get
much benefit from the link, as the PR will be spread out over many links. It’s also
important to note that if a site has more than 100 outgoing links, you may even get
punished by Google for associating with link “farms”.
Directories
It’s important & easy to get your links added to quality online directories, so that your
link popularity is increased and your PR increases. As of August 2005, the following
directories all offer interior links of PR 4 or higher, depending on the category.
Free Directories
Some free directories require you to become a volunteer editor in order to submit sites
for free.
1. 01webdirectory.com - Can take several months for a free listing. $49 for
immediate listing.
2. AbiLogic
3. Big All
4. eZilion
5. Joe Ant - Free for volunteers. $40 for everyone else.
6. Linketeria- Instant additions. You must have an email address from the domain
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you submit.
7. Mavicanet
8. Most Popular Sites
9. Net Insert
10. Open Directory - #1 directory on the web. A must join. You may need to
become an editor in order to get your site listed.
11. Re-Quest - You must submit via email.
12. Search Sight - Sites usually listed within hours.
13. Skaffe - Free for editors. $40 for everyone else.
14. Site Inclusion
15. Site Ranking
16. Spheri - Can take several months.
17. Stormer
18. Tsection - Offers upgraded position for $20.
19. Turnpike
20. uQuick - Quick listings.
21. VXbox
22. Web World Index - Free listing for one month, or pay $25 for one year.