Advanced Google Packs -Part7

Chapter 2: Unique Search Engine PPC Strategies that Kill the
Competition
A. Pay Per Click
As you may know, there are about a dozen or so decent PPC search engines. These are
websites where you go on and bid whatever price you are willing to pay for a visitor to
be sent to your website for a particular keyword. If you sell books, you may bid a
maximum of 25 cents to have your ad displayed on these websites when someone
searches for a book that you sell.
The Biggies are
1. Google AdWords
2. Yahoo(formerly Overture)
The Rest of the Best
3. GoClick
4. enHance
5. SearchFeed
6. Search123
7. 7Search
8. Findit-Quick
9. Looksmart
10. Kanoodle
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Now, it’s important to note that Google has two advertising services - AdWords and
AdSense.
AdWords is for advertisers who want to get traffic to their website from Google and
it’s partners.
AdSense is for publishers - people who have websites, and want to become one of
Google’s partners, in which case Google will display ads on your site, ads that the
Adwords advertisers are paying for.
Google will split the profit with its AdSense publishers. Google doesn’t reveal the
exact percentage, but most experts agree that it’s around 50%. For example, if I have a
website about video games, Google will give me a small piece of code to put on my
website, and instantly my website will start displaying Google AdWords ads relevant
to video games. If the highest bid by an AdWords advertiser for keyphrase “video
games” is $1.00 per click-through to their website, then when someone viewing my
website clicks on that ad, I will make approx. 50 cents. If you are a complete Adsense
novice, you can read Google’s own free guide here.
B. Google AdSense
Now that you understand how Google AdWords and AdSense work, I’m going to
show you a strategy for making big money with Google AdSense. I thought it was
obvious, but when I mentioned it to a few people they couldn’t believe they hadn’t
thought of it. Anyone can put AdSense ads on their site, and make them look nice. But
where do you get the traffic from? Blogging, SEO? The chances of getting traffic to
your site quickly through a blog or SEO is very slim.
Be a traffic middleman. Get quick, cheap, quality traffic to your website by buying
keyword ads on Google AdWords or Overture, and only bidding the minimum of $.05
or $.10 or by buying one of the top 3 positions on the small PPC search engines. When
people click on your ad and are taken to your website, immediately show them relevant
Google AdSense ads, and optimize your site to get them to click on these ads.
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You are paying just pennies for the visitor, yet you can earn a few dollars if that same
visitor clicks on the Google ad on your page. That’s because Google advertisers pay a
lot more money to be seen, and because below I will show you how to be armed with a
list of the keywords that Google advertisers currently pay the most money for, per
click.
If you bid 5 cents for a keyword on a smaller search engine and get paid 50 cents by
Google AdSense for that same keyword, it’s a no-brainer. There are literally hundreds
of thousands of keywords you can buy ads for cheaply on the # 3-12 PPC sites listed
above. Yet, many of the same keywords are VERY expensive on Google. On the next
page, I will show you a real world example.
I look on a lesser known PPC search engine for a popular keyphrase I may want to
market, such as “domain registration”, and see that it currently costs $0.21 per click to
appear in the # 1 position. Now I look on Overture’s max bid tool here and do a search
for whatever keyword I have in mind, such as “domain registration”. Then I see that
advertisers are bidding up to $7.00 per click for the SAME keyphrase I can pay $.21
for on the lesser known PPC search engine. The Overture bids indicate to me that
advertisers on Google are bidding similarly.
Only Overture tells you the exact amounts that advertisers are bidding, but Google
AdWords advertisers tend to bid similar maximums. Some advertisers bid up to $100
per click.
So, now I create a page on my website specifically about “domain registration”. It’s
important to note that I shouldn’t JUST have a page with Google AdSense ads on it, or
Google will ban me, possibly for life. Other reasons that Google will ban you are if
you tell your visitors straight out that you want them to click on your ads, either by
text, arrows, etc. So don’t do it! (And don’t click on your own ads either. Google will
know.) Instead, I must have a page with at least 2 or 3 paragraphs of relevant
information on it about domain registration. Then I put the Google AdSense ads
between paragraphs, because AdSense allows you to select a borderless ad (make the
border the same color as your background), which will work very well when placed
between paragraphs, as it will look less like an ad, and more like part of your content.
It will blend in.