Advanced Google Packs -Part12

C. Miscellaneous SEO Strategies
One thing I highly recommend is becoming a member of www.webmasterworld.com
and frequently reading posts in their Google forum. I also recommend joining Warrior
Forum.
The latest Google results indicate that:
1. It’s important to optimize your pages so that they have “normal” addresses,
without id’s and/or strings attached. You’d want yoursite.com/product.html
rather than yoursite.com/product123.php?117765
2. It’s important to be consistent with your site’s interior links. In other words, if
you link to your pages like this <a href=”http://yoursite.com/file.html”>, then
don’t link in other spots like this <a href=”file.html”>. Pick one and stick with
it.
3. Use a simple sitemap page that links to all of your pages.
4. Use 301 Redirects. Make index.html do a 301 redirect to
http://www.yoursite.com/. Make yoursite.com redirect to www.yoursite.com.
To do this, you can insert the following code in your site’s .htaccess file:
Options +FollowSymLinks
RewriteEngine on
RewriteBase /
RewriteCond %{HTTP_HOST } ^yoursite\.com [NC]
RewriteRule ^(.*) $ http://www.yoursite.com/$1 [L,R=301]
RewriteCond %{THE_REQUEST } ^[A-Z]{3,9}\
/index\.shtml\ HTTP/ RewriteRule ^index\.html$
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http://www.yoursite.com/ [R=301,L]
You should also sign up with an external tracking program to find out exactly where
your visitors are coming from. I use Site Tracker to keep track of where my site
visitors come from, and it also tells me what keywords they used to get to my site.
D. Cloaking
As you can see, proper SEO strategies, commonly referred to as ‘“white hat”
strategies, are time consuming. I quickly found that keeping up with it would require
more work than I was willing to do. That is also why I don’t really bother with white
hat strategies anymore. I’ve moved on to “black hat” strategies such as “cloaking”.
Cloaking is frowned upon by most webmasters, except for the ones who do it and
make a lot of money. I can’t list my cloaked websites here, because some jealous idiot
would report me and get my sites banned. But, I will tell you the easiest way for a lazy
person to get a good ranking, is by cloaking. Cloaking involves showing a keyword
rich, highly optimized webpage to search engines, but a normal page to human visitors.
It’s important to note that highly technical webmasters can and will report cloaked
websites and get them banned. That is why:
1. You should always cloak on a throw away domain that you don’t care about,
and have it redirect people to your true website. I advise having up to ten throw
away domains at any time pointing to your true page.
2. You shouldn’t cloak for highly competitive keywords because your cloaked
site will be reported quickly. If you cloak on a throw away domain and use
good keywords that get a medium amount of searches, you should be able to fly
below the radar. Search engines like Google will only ban cloaked domains,
but not the sites they redirect to, EVER. So your true domain will always
remain safe. This is because Google knows your competitors would be able to
easily get you banned if they punished the site that was redirected to. If this all
sounds confusing, that’s okay, because there is software out there that handles
cloaking for you.

I prefer a pretty expensive one ($2,480), called Fantomaster. I have used it very

successfully. The creator, Dirk Brockhausen, is extremely helpful and provides free

support for life. If you have no idea how to cloak or use his in depth program, you can

pay him a small fee to set up a cloaked domain for you. The only cheaper software I’ve

found that I like is Search Engine Cloaker. I’ve tried many of the other cheap ones and

found that they are practically useless. There is also a cloaking forum on

www.webmasterworld.com where you can ask people which software works best for

them.

Advanced Google Packs -Part11

Other Options
Another strong suggestion to get quality incoming links and PR is to run press releases
about your site once per month. You can do so on sites like www.prweb.com for $40-
$80. Even if you don’t have anything newsworthy to say, the important thing is that
24
search engines will pick up the press releases and they will generate good PR incoming
links for your website. Just create a simple press release on how wonderful your
website is. Spending $80 guarantees your release will be picked up by Google News
and Yahoo News.
A few more incoming link strategies:
1. On forums that allow you to post with a signature with a URL, such as Warrior
Forum, you should always have a keyword rich link to your website in your
signature. Search engines spider these pages daily and any quality link back to
your site is good.
2. Copy and paste a few paragraphs from your website in order to create articles
on Article City, GoArticles.com and EzineArticles.com. Be sure to link back to
your site in the articles. Once these articles get indexed you’ve got instant high
quality backlinks to your site.
3. Create a blog at Blogger.com. Regularly make posts to it using text from your
website, and include a link back to your site. Once you post your entries, go to
Pingomatic.com and ping it so that it will hopefully get picked up somewhere,
giving you backlinks to your blog, which will help because your blog links to
your website.
B. Page Content
Of course, incoming links aren’t the only thing that is important to SEO. Proper use of
page title, H1-H3 tags, meta tags, description, keyword density, and content are all key
to your success as well. I recommend only using one H1 tag per page, and including
your main keyword or phrase in it. I also like to use a style sheet to manipulate the size
and color of an H1 tag, so it fits in better with the site theme. H1 is the main heading
for a page’s text. H2 is for sub-categories, and H3 is even smaller. I don’t even bother
with H4-H6. If you aren’t familiar with style sheets (see sample on the next page).
<STYLE type=’text/css’>
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H1
{
FONT-SIZE: 13pt;
COLOR: Black;
FONT-FAMILY: Verdana;
TEXT-DECORATION: underline
}
</STYLE>
The above code would be placed within the <head> section of your web page. Don’t
repeat your keyword in the H1 tag, and don’t make it longer than a simple sentence. In
the “keyword” Meta tag section of your page, you should put your page’s main
keywords/phrases separated by a comma. Don’t go crazy here. Just list the top ones.
For the “description” meta tag, just make a simple sentence or two that summarizes the
page, including your main keyword/phrase. Like this:
<META NAME=”Description” CONTENT=”Bad breath is something that lesser
webmasters usually deal with. If you are a lesser webmaster with bad breath, you’ve
come to the right place.”> <META NAME=”Keywords” CONTENT=”bad breath,
halitosis, halitosis breath, get rid of bad breath, bad breath help”>
It’s important that you keep your content updated and make a few changes every
couple of weeks. That way Google knows to come back to your site every few weeks
to spider your site again. You are basically training Google’s robots to think your site
is important because you change and update your content often. If you don’t know
enough about a subject to write a few new paragraphs about it every couple of weeks,
or if you are too lazy like me, but you still want to target the subject because the
keywords are high paying, you can always put articles on your site written by other
people. There are a few sites that provide thousands of free articles on just about any
subject, and you are free to use them on your site. You can find these articles at Article
City, GoArticles and Ezine Articles.

Advanced Google Packs -Part10

Chapter 3: Search Engine Optimization Strategies (SEO)
So you don’t want to pay for PPC (pay-per-click) ads, and instead you want to be listed
free in the top 10 Google results for your top keywords?
A. Incoming Links
What I learned from my success is that buying incoming links is a must. It’s very
difficult and time consuming to create content that many high PR sites would just link
to freely, so I always buy links. (PR is the page rank from 1 to 10 that Google assigns
to web pages through their toolbar that you can download here). For
Creditprovide.com I had high PR sites linking to me, and one of the keys was that
many of them had incoming links to them from government pages and authority pages.
Some of the sites I paid for links from were MakeaChildSmile.org, FoxNews.com, etc.
I believe links from government pages and authority pages make a HUGE impact in
your rankings. If you can get some to directly link to you, great. If not, find a site that
has government or authority links going to it, and get them to link to you. They should
be PR4 or higher. Don’t bother with any less. What you can do is locate non-profit
charity sites (501c websites), and negotiate with them for a link. Make a donation to
their charity or whatever it takes. Charity sites are commonly linked to by government
sites. You can check to see where other sites get their incoming links from by going to
Google and typing into the search area, “link:www.nameofwebsite.com”.
It’s also important to get incoming links from high PR sites that are in industries
related to yours. If you have a site about finance, it wouldn’t be good if you only had
incoming links from porn sites. Get it?
As far as anchor text, you used to be able to get away with using the same anchor text
for each incoming link to your site. But now it’s important to switch it up. Anchor text
is the actual text in the link to your website, such as <a
href=www.yoursite.com>anchor text here</a>. It’s easy for Google’s robots to spot a
22
site that is buying links if all of your incoming links use the same text. If your main
keyphrase is “bad breath”, you would want to have links pointing to you with varying
anchor text like “bad breath odor, halitosis and bad breath, etc.” This is especially
important if you are buying links from a site with several hundred or thousand pages.
Google used to count having many high PR links from the same domain as important,
but now it appears to be much less important. But if a site does link to you from
multiple pages on their site, make sure the anchor text is varied.
NOTE - If a page linking to you has more than 10-15 outgoing links, you won’t get
much benefit from the link, as the PR will be spread out over many links. It’s also
important to note that if a site has more than 100 outgoing links, you may even get
punished by Google for associating with link “farms”.
Directories
It’s important & easy to get your links added to quality online directories, so that your
link popularity is increased and your PR increases. As of August 2005, the following
directories all offer interior links of PR 4 or higher, depending on the category.
Free Directories
Some free directories require you to become a volunteer editor in order to submit sites
for free.
1. 01webdirectory.com - Can take several months for a free listing. $49 for
immediate listing.
2. AbiLogic
3. Big All
4. eZilion
5. Joe Ant - Free for volunteers. $40 for everyone else.
6. Linketeria- Instant additions. You must have an email address from the domain
23
you submit.
7. Mavicanet
8. Most Popular Sites
9. Net Insert
10. Open Directory - #1 directory on the web. A must join. You may need to
become an editor in order to get your site listed.
11. Re-Quest - You must submit via email.
12. Search Sight - Sites usually listed within hours.
13. Skaffe - Free for editors. $40 for everyone else.
14. Site Inclusion
15. Site Ranking
16. Spheri - Can take several months.
17. Stormer
18. Tsection - Offers upgraded position for $20.
19. Turnpike
20. uQuick - Quick listings.
21. VXbox
22. Web World Index - Free listing for one month, or pay $25 for one year.

Advanced Google Packs -Part9

Remove Rust Instantly Rust Sucks
Removes, and repels future rust. We wish rust was a real person
Buy online now. On sale. so we could do him bodily harm.
Now when 7 people are displaying ads like those in the left column (Google shows 8
ads per search), and you are the only one displaying an ad like those in the right
column, who do you think is going to get all of the visitors? You are! If you can create
ads that cause fear, like the scam ad, or those that cause people to laugh at their oddity,
such as the Seinfeld ad, you will be very successful at getting visitors.
And since you will have a review site like the one I told you to make in Chapter One,
or an AdSense tailored site like I mentioned above, you will rake in the dough - no
question about it. Even if you have your own product, like your own ebook, or even a
physical product like rust remover, using a strange, out-of-the-box ad will get you
visitors.
I hate to be cliché, but it’s about thinking outside the box. When an advertiser tells you
NOT to buy their product, it’s unusual and effective. Now, you would create your
webpage about your product accordingly, using the strategies I mentioned in Chapter
One.
I remember seeing an advertisement for jeans one time that said “Steal These Jeans”,
or “Steal Our Jeans”. I was drawn to it, and I still remember it. That’s the same idea.
And that is effective advertising.

Advanced Google Packs -Part8

Google AdWords
Now that you know how to make money with Google AdSense without selling any
products, let’s talk about using Google AdWords to sell your own products, or the
products of a company you are affiliated with. I have a very simple strategy for this.
Google AdWords only allows you a limited amount of text on your AdWords ads, so
you have to make it count. The only way to stand out from the rest is to be different.
And I have discovered that the best way to do this is to instill some sort of fear, or to
cause someone to be almost disturbed by the oddity or humor of your ad. Just as I
mentioned in Chapter One, fear is a huge motivator for buying your product. If you can
lead people to believe that buying your competitor’s product will cause them some sort
of disappointment or financial loss, you will stand out. And you don’t have to name
any names. Using humor or unusual statements also draws attention.
Ads like those below should increase your CTR (click through rate), and if you have a
higher CTR than your competitors you could actually be paying less per click, and
appearing higher in the sponsored ad results. This is because Google favors ads that
consistently have a high CTR.
While other ads look like this: Your ads will look like this:
Get Rich Quick Program Get Rich Quick Scams
Make $$$ quickly and easily All the latest scams revealed
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The best program on the net. Don’t pay until you read this.
While other ads look like this: Your ads will look like this:
Make Money Online You are Extremely Ugly
I make a 6 figure income So am I. But I am also Extremely
Find out how by clicking here Rich. Don’t be Ugly and Poor.
While other ads look like this: Your ads will look like this:
Cheap Domain Names Seinfeld Mastered His
Affordable domain registration Be the Master of Your Domain.
Only $15 per domain. Buy Now. Register it with us or we’ll tell.
While other ads look like this: Your ads will look like this:
Domain Registration Your Domain Sucks
Register your domains here. But if you register it with us
We are having a domain sale. then it won’t suck. Cuz we’re cool.
While other ads look like this: Your ads will look like this:
The Best Rust Remover Don’t Buy Our Rust Remover
Removes all kinds of rust instantly. Buy all other rust removers first.
Get yours on sale now for $14.95 Once they fail you, use ours.
While other ads look like this: Your ads will look like this:

Advanced Google Packs -Part7

20 GB iPod Only $199 Free Apple iPod 60GB
4 GB iPod only $129. Free We’ll Ship You A 60GB iPod Free.
Shipping. Pay by check. Simply Fill Out Our Survey.
Now, in order to trigger a relevant Google ad for my example keyphrase, domain
registration, I must make sure I have the keyphrase domain registration in my page
title, in the meta tags, in the description tag, and within the text of my paragraphs
several times, making sure I bold it at least once. I should also have an H1 and H2
heading tag on the page with domain registration as well. I would also make sure I
have a link somewhere on the site, linking back to my homepage, with an anchor text
of “domain registration”. If you don’t know what H1 or anchor text means, see Chapter
3.
NOTE - If you don’t know enough about a subject to write a few paragraphs about it,
like me, but you still want to target the subject because the keywords are high paying,
you can always put articles on your site written by other people. There are a few sites
that provide thousands of free articles on just about any subject, and you are free to use
them on your site. You can find these articles at Article City, GoArticles and Ezine
Articles.
Not only can you buy ads from the smaller PPC search engines that I mentioned
previously, but you can even buy ads on Google and Overture as well, and STILL
make money with Adsense. Just be careful. Keywords tend to cost a lot more on these
two large search engines. Make sure you set a low daily spend maximum before
testing.
The way to use my strategy on the biggies like Google and Overture is to find the good
paying keywords, and bid only 5 or 10 cents for them on Google & Overture. Also bid
on variations of the word, perhaps with an adjective in front of it like “best” or
“cheapest”, etc. Then send all click-throughs to your page that is already optimized for
these words, as mentioned earlier. You may not receive many impressions because
your bid is so low, but when you do and people click-through to your site, you will
likely be showing ads for those advertisers who bid $1-$100 for the top spots, and you
will make out great with a 20%-50% click-through rate if you followed my
instructions. Remember, impressions and click-throughs may be low, but you can do
17
this for thousands of keywords. If you make a few bucks a day off of each one, times
1,000 keywords, you will be very wealthy. You should continually test raising your
max bid a penny at a time, until you find the “peak” profit rate.
NOTE - If the max bid for a high paying keyword is $70 for example, and you are
expecting to earn $35 per click EVERY TIME because Google typically pays it’s
AdSense publishers an average of 50%, you may encounter a few problems. These
high payouts change on a daily, even hourly basis, because advertisers are coming and
going, their campaigns are being adjusted, etc. Google also uses “smart pricing” to
save their advertisers from having to pay large amounts of money for appearing on
new sites, or sites that aren’t extremely relevant. For example, if you promote the term
“bad credit loans”, and your site is basically an article about loans, you may not be
paid as much per click as a site that actually belongs to a real bank. But not to worry.
What you need to do is NOT put all of your eggs in one basket. Don’t just write an
article about debt consolidation and expect to earn $35 per click on your AdSense ads.
You will need to test many different keywords and see which are the most profitable
for you. Me, I don’t even bother with key- words that have max bids of $20, $30, or
more. I stick with keywords with a max bid of just a few dollars. Then I pay $.05 or
$.10 for them on Google or Overture. The people click through and go to my site
where around 20% of them click on my ads. So if I pay $1 for 20 visitors, and 20% of
those visitors click on the ads on my site, that’s 4 clicks I get paid for. And I make
around $.50-$1.00 for each of those, so I’ve doubled or tripled my money. I believe
that bidding on these lower max-bid keywords allows me to fly under the radar,
allowing me to get paid favorable percentages. And there are literally thousands of
keywords you can do this with. Test, test and re-test. That’s the name of the game.
Incrementally increase and decrease your bids on many different keywords and see
which work best for you.
It’s also important to create a “channel” in your AdSense account for each of your
domains. You can also create sub-channels for different pages within each URL. This
will enable you to track exactly which pages are earning you the most money.
NEW TRICK - Think of an industry where companies would bid HIGH such as
insurance, credit cards, etc. Now create ads on Google Adwords for sub phrases of
18
these terms such as “California Insurance”. Now bid high enough to get your ad
around 7th or 8th place on the front page of the Google search results for this term.
Now create a simple text page about California Insurance for example, using the
website creation tools described at the end of this chapter. Guess what happens when
you add Adsense code to that page. Your page will show the highest paying Advertiser
ads for the main expensive keyword “Insurance”, because your page has the word
insurance on it so many times. You just paid for a sub-phrase cheaply, and sold a click
to an advertiser who was paying top dollar for the main keyword/phrase. Nice work.

Advanced Google Packs -Part7

Chapter 2: Unique Search Engine PPC Strategies that Kill the
Competition
A. Pay Per Click
As you may know, there are about a dozen or so decent PPC search engines. These are
websites where you go on and bid whatever price you are willing to pay for a visitor to
be sent to your website for a particular keyword. If you sell books, you may bid a
maximum of 25 cents to have your ad displayed on these websites when someone
searches for a book that you sell.
The Biggies are
1. Google AdWords
2. Yahoo(formerly Overture)
The Rest of the Best
3. GoClick
4. enHance
5. SearchFeed
6. Search123
7. 7Search
8. Findit-Quick
9. Looksmart
10. Kanoodle
14
Now, it’s important to note that Google has two advertising services - AdWords and
AdSense.
AdWords is for advertisers who want to get traffic to their website from Google and
it’s partners.
AdSense is for publishers - people who have websites, and want to become one of
Google’s partners, in which case Google will display ads on your site, ads that the
Adwords advertisers are paying for.
Google will split the profit with its AdSense publishers. Google doesn’t reveal the
exact percentage, but most experts agree that it’s around 50%. For example, if I have a
website about video games, Google will give me a small piece of code to put on my
website, and instantly my website will start displaying Google AdWords ads relevant
to video games. If the highest bid by an AdWords advertiser for keyphrase “video
games” is $1.00 per click-through to their website, then when someone viewing my
website clicks on that ad, I will make approx. 50 cents. If you are a complete Adsense
novice, you can read Google’s own free guide here.
B. Google AdSense
Now that you understand how Google AdWords and AdSense work, I’m going to
show you a strategy for making big money with Google AdSense. I thought it was
obvious, but when I mentioned it to a few people they couldn’t believe they hadn’t
thought of it. Anyone can put AdSense ads on their site, and make them look nice. But
where do you get the traffic from? Blogging, SEO? The chances of getting traffic to
your site quickly through a blog or SEO is very slim.
Be a traffic middleman. Get quick, cheap, quality traffic to your website by buying
keyword ads on Google AdWords or Overture, and only bidding the minimum of $.05
or $.10 or by buying one of the top 3 positions on the small PPC search engines. When
people click on your ad and are taken to your website, immediately show them relevant
Google AdSense ads, and optimize your site to get them to click on these ads.
15
You are paying just pennies for the visitor, yet you can earn a few dollars if that same
visitor clicks on the Google ad on your page. That’s because Google advertisers pay a
lot more money to be seen, and because below I will show you how to be armed with a
list of the keywords that Google advertisers currently pay the most money for, per
click.
If you bid 5 cents for a keyword on a smaller search engine and get paid 50 cents by
Google AdSense for that same keyword, it’s a no-brainer. There are literally hundreds
of thousands of keywords you can buy ads for cheaply on the # 3-12 PPC sites listed
above. Yet, many of the same keywords are VERY expensive on Google. On the next
page, I will show you a real world example.
I look on a lesser known PPC search engine for a popular keyphrase I may want to
market, such as “domain registration”, and see that it currently costs $0.21 per click to
appear in the # 1 position. Now I look on Overture’s max bid tool here and do a search
for whatever keyword I have in mind, such as “domain registration”. Then I see that
advertisers are bidding up to $7.00 per click for the SAME keyphrase I can pay $.21
for on the lesser known PPC search engine. The Overture bids indicate to me that
advertisers on Google are bidding similarly.
Only Overture tells you the exact amounts that advertisers are bidding, but Google
AdWords advertisers tend to bid similar maximums. Some advertisers bid up to $100
per click.
So, now I create a page on my website specifically about “domain registration”. It’s
important to note that I shouldn’t JUST have a page with Google AdSense ads on it, or
Google will ban me, possibly for life. Other reasons that Google will ban you are if
you tell your visitors straight out that you want them to click on your ads, either by
text, arrows, etc. So don’t do it! (And don’t click on your own ads either. Google will
know.) Instead, I must have a page with at least 2 or 3 paragraphs of relevant
information on it about domain registration. Then I put the Google AdSense ads
between paragraphs, because AdSense allows you to select a borderless ad (make the
border the same color as your background), which will work very well when placed
between paragraphs, as it will look less like an ad, and more like part of your content.
It will blend in.