Advanced Google Packs -Part3

3. Appear as an Authority
The third aspect of a killer site that sells is to appear as an AUTHORITY. No matter
what you are selling, you must appear to be an expert on the subject. As they say,
appearances are everything. Why would I want to buy a gambling ebook from a guy
that shows evidence that he won $200 at a card game one time? Big deal. You want the
ebook from the guy that won $8 million at gambling. An advanced technique is to
appear as an unbiased authority. If you can come across as someone who is trying to
help, and doesn’t really benefit from a sale of the products listed on your site, you are
another step ahead of the game. People love to follow the advice of independent
reviewers who are just giving their “honest” opinion of a product. They don’t need to
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know you get a commission for the sale.
4. Appear Unbiased
The fourth aspect of a killer site that sells is to appear as an unbiased 3rd party. You
can review products as if you are trying to help people make informed decisions
without looking like you are affiliated with them. See my sales letter below for a
unique example.
5. Encourage Fear
The fifth aspect of a killer site that sells is causing FEAR. You can actually instill fear
into your visitors, by making them believe that they will face problems ahead if they
buy a similar product elsewhere, or if they don’t buy yours... .NOW. How do you do
this? How about this: “Get Rich Quick Scams Revealed... ...”. Then write an article
about many occurrences of get rich quick fraud. But, don’t name names. Be general in
what you call a scam, because you don’t want any legal trouble. Then, after your
article, you could say that throughout your comprehensive research for the exposé
article, you did come across a couple of money
Well, you just set the hook, now time to push them to the sites you get the highest
commission for.
Lets face it, when most people think of what the internet is best known for, they think
of porn and scams. Since NOBODY wants to be scammed, you play on that fear.
FINAL PRODUCT:
Now let’s put all 5 aspects into a small sample sales letter, which according to aspect 4
shouldn’t really even look like a sales letter. Let’s use the get rich quick subject again,
as it’s a hugely popular subject on the internet (see next page).